about

.experience: 5+ years
.location: Egypt — EMEA
.availability: Open to Work
.focus: Product Design

.hello

my craft is building digital experiences grounded in empathy and clarity. I believe the best designs don’t rely on flashy technology — they rely on understanding people. I’ve always been obsessed with how things work and how people find their way, from dismantling toys as a kid to studying geodetic surveying in university, to now dismantling workflows as a Design Lead. Let’s skip the ego, focus on what actually matters, and make something people genuinely love using.

.work experience

May 2025 — Present

Procore Technologies

Product Designer · Full-time

Spearheading end-to-end design of intuitive, high-fidelity interfaces for enterprise construction management tools, prioritizing data clarity, WCAG accessibility, and localization. Partnering with UX researchers on generative studies and usability tests, and accelerating design-to-development workflows using AI tools — Claude, Cursor, and NotebookLM.
Jan 2025 — Dec 2025

Deloitte

Senior Product Designer · Freelance

Architected scalable, responsive UI components for the KSA Capital Market Authority design system. Translated complex business and compliance requirements into high-fidelity wireframes and UI layouts, achieving 100% alignment with client accessibility and brand standards.
Jan 2024 — Dec 2024

Path2Live

Senior Product Designer · Part-time Consultant

Directed a cross-functional UI/UX team, establishing a developer handoff protocol that reduced integration issues by 15%. Structured the company's design department, improving team efficiency by 40%, and built a centralized design system from the ground up. Reduced executive decision-making time by 30% through data-backed design presentations.
May 2022 — Apr 2025

Caspian Digital Solutions

Lead UI/UX Designer · Full-time

Managed and mentored a UX team of 4, delivering 20+ high-quality digital products annually with a 100% on-time rate and 90% first-round approval rate. Boosted client satisfaction by 35% through high-fidelity prototypes, and drove a 20% continuous improvement in team output via quarterly UX reviews. Established standardised component libraries reducing iteration time by 25%.
Dec 2021 — May 2022

Spiritude

UI/UX & Product Designer · Full-time

Executed user research and competitor analysis identifying market gaps that drove a 20% improvement in product positioning. Developed targeted user personas leading to a 30% increase in core feature adoption, and delivered cohesive UI component libraries reducing visual inconsistencies by 40%.
Mar 2018 — Mar 2021

VOIS_ — Vodafone Intelligent Solutions

UK Account Advisor · Subject Matter Expert · Full-time

Led the SME team in identifying friction points across the Customer Experience Cycle (CXX) and implementing workflow optimisations that measurably improved team productivity — laying the foundation in systems thinking that underpins current UX practice.

.stack

Figma Claude Cursor NotebookLM Framer No-code Builders Jira Trello Notion FigJam Atlassian Wireframing Prototyping Interaction Design Information Architecture Design Systems Accessibility UX Writing Prompt Engineering AI Integration WCAG User Research Usability Testing Data-Driven Design Agile / Scrum Design Thinking Figma Claude Cursor NotebookLM Framer No-code Builders Jira Trello Notion FigJam Atlassian Wireframing Prototyping Interaction Design Information Architecture Design Systems Accessibility UX Writing Prompt Engineering AI Integration WCAG User Research Usability Testing Data-Driven Design Agile / Scrum Design Thinking